Amy BartonAYC's Educational Speaker Series
December 1st @ 12pm
ACC Eastview Campus
Building 8000, Room 8500
3401 Webberville Road
Austin, TX 78702
Cost : $10 for members, $20 for non-members
Lunch will be included!
Topic: El Elefante in the Boardroom
Latinos are now the largest minority in the United States. By 2050, 30% of the U.S. population will be of Latino descent, making them a significant economic force. On the local level, nearly 500,000 Latinos live in the greater Austin area with an annual purchasing power of nearly $9 Billion. Learning how to adapt your business, outreach and marketing strategies to embrace this growing market sector is a vital survival strategy for any business and/or organization.
About Our Speakers:
Paul Saldaña, born and raised in Austin, Texas has spent 20 years in local public policy, public affairs and political consulting, most recently as Chief of Staff for the first elected Hispanic Mayor of Austin, Gus Garcia. Today he is President and Principal of Adelante Solutions, Inc a local public affairs firm providing public affairs representation tailored to the culture and values of the growing Hispanic/Latino community. Select and recent clients include: Henry Cisneros’ American CityVista, Time Warner, Texas Gas, Constellation Property Group, Campbell-Hogue & Associates, The Mulholland Group, White Lodging, Trammel Crow, City of Austin, Austin ISD, Cap Metro, Travis County Healthcare District, Central Texas Regional Mobility, and Boundless Network. Paul is a Past Chair of the Greater Austin Hispanic Chamber of Commerce Board of Directors and currently serves on the Executive Board of Directors for the Greater Austin Chamber of Commerce and on the Executive Board of Directors for the Texas Association of Mexican-American Chambers of Commerce (TAMACC).
Juan Tornoe, partner and CMO with Cultural Strategies, has worked for more than 12 years on the media, agency and client sides of the marketing and advertising industry, working with a wide range of businesses, from owner-operated small companies to Fortune 1000s. Juan’s blog, Hispanic Trending, is the leading Latino marketing and advertising blog and Juan is a
national and international public speaker who has been published in industry publications and newspapers, among them CNN’s AC360, Marketing y Medios, Latino Magazine and The Dallas Morning News.
