Each month, the Austin Young Chamber will highlight a member who is doing extraordinary work to strengthen our businesses, our community…or both! Showcasing their achievements is just one way we can put a spotlight on the talented, collaborative, and community-focused workforce we have here in Central Texas.
This month we honor a Corporate Member – Elizabeth Christian Public Relations.
Founded and based in Austin, Texas, Elizabeth Christian Public Relations (ECPR) is celebrating their 25th year in business this year. They specialize in media relations, video production, legislative and grassroots efforts, social media planning and execution, business development, event planning and crisis communications. Current and past clients include the Austin Board of Realtors, Austin FC, Google, Texas Mutual Insurance Company and St. David’s HealthCare.
Like many companies, ECPR has adapted to the pandemic using a variety of virtual tools. They continue to connect daily with clients and to engage as a team across a variety of digital platforms. Their event planning capabilities have grown to include helping clients plan and execute virtual events and press conferences, and they are enjoying the creative challenge of helping their clients innovate during this time.
They’ve also taken this situation and turned it into an opportunity to help highlight positive stories in our community. They helped their client, St. David’s HealthCare, launch a community engagement campaign called HeroCare, which allows the public to show their support for those putting their lives on the line to keep others healthy. They also played a role in a fundraising campaign called All Together ATX (made possible by a partnership between the Austin Community Foundation and United Way for Greater Austin), which raised funds for communities in the Austin metropolitan area impacted by COVID-19.
ECPR is focused on providing tools that help their younger staff cultivate their public relations skills, and become leaders in the workplace and in the community. They support AYC’s mission to develop Austin’s young workforce and encourage their team to play an active role in AYC events and committees. They are so proud to have Candice Honaker, ECPR account supervisor, currently serving on the AYC board of directors.
The best part about public relations is that we are always learning and adapting. We perform a variety of services and when clients’ needs change, so does our approach. We were made for these times and have found ways to help our clients make adjustments to their communications and engagement strategies to meet the moment.
We are extremely optimistic for the future. Austin has worked to preserve the aspects of the city that are attractive to visitors and that make businesses want to be here. We know that once the pandemic is over Austin will thrive once again.ECPR Team