Ashley Wainscott


Ashley Wainscott

CEO & Owner | Simply Home


Ashley Wainscott, Founder and CEO of Simply Home, has transformed the home renovation process and made waves as a female business owner in a male-dominated industry.

Ashley’s key passions include:

  • Creating sustainable environmental initiatives
  • Fair and equality operations and practices for all parties in construction
  • Providing opportunities for comfortable housing to homeowners who do not have the means to do so
  • Creating a safe space for women to remodel their homes
  • Personal and professional development opportunities for her team

After graduating with an Entrepreneurship degree from St. Edward’s University, Ashley recognized the need for a simpler and reliable home improvement process and launched Simply Home (previously known as Simply Sold). Simply Home is a remodeling agency that eliminates surprises by pushing for accountability and demanding quality.

Within three years, Simply Home exceeded six figures in sales. After ten years, her business has beautified more than 2,000 homes, garnering rave reviews and earning the trust of homeowners. In the coming years, Ashley plans to expand her business’ unique approach into new markets by launching Simply Home in other cities.

In recognition for her business prowess, Ashley was awarded the 2018 Entrepreneur of the Year from St. Edward’s University, was nominated as a 2019 Nominee for Profiles in Power by Austin Business Journal, was named “Woman to Watch” by Austin Woman magazine, and received the Excellence in Opportunity Award from the Austin Young Chamber. Dedicated to bettering the community she calls home, Ashley has been a member of the Junior League for eight years, regularly works with Dress for Success Austin, and was a Woman of the Year candidate for her fundraising efforts with the Leukemia and Lymphoma Society of Austin. Ashley has been an Austin Under 40 Finalist for 6 years in a row in the Architecture, Engineering and Construction Category (that has to be a record!). Additionally, Ashley serves on the board and executive team of the Austin Young Chamber.

Ironically, this force of nature enjoys her outdoors time. You can find Ashley painting in her backyard, hiking on one of the many trails in Austin, walking her dogs or gardening on a good day. In actuality she is running to keep up with her growing baby boy, and focusing on her family.